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Longboat Key's Season Starts on Town Center Green, and at a New Cheese Counter in Whitney Plaza

November 5, 2026

On Longboat Key this November, the places worth gathering are the ones neighbors paid for or staffed themselves. The newest shop at the north end opened on a Kickstarter funded by the community. A foundation is running the comedy night on Town Center Green, and the Chamber is running the tree lighting. A volunteer historical society reopened its cottage and is asking for help to stay open longer. The one seasonal fixture missing from the green this year is the farmers market, which ran out of vendors.

So the island's fall calendar runs on goodwill. It also has a clear limit, which shows up wherever that support has to compete with the rest of the region.

A Shop That Opened on Its Neighbors' Money

Market on Whitney held its soft opening on Oct. 22, according to the Longboat Observer, in Whitney Plaza at the island's north end. Owner Samantha Spontak's Kickstarter raised $21,215 against a $20,000 goal. That margin is small, and the paper credits the campaign with speeding up the opening.

"It just really goes to show how many people want to support us here and see us succeed," Spontak told the Observer on opening morning.

The shop is in the former Elegant Lady Cheesecake Parlor space. Spontak spent seven years as a cheesemonger at Sarasota's Artisan Cheese Company before opening her own counter. The first week's stock included:

  • Gourmet cheeses, with Plymouth Artisan Cheese among the first brands on the shelves
  • Cured meats and pantry items
  • Cookbooks
  • Baked goods from the kitchen, starting with brown sugar cinnamon scones and maple vanilla pound cake

Spontak has said a larger cheese selection is coming as the season picks up. That timing fits the season itself. A specialty counter opening in late October will get its first real test when the full island population is back.

Whitney Plaza may also gain more seating. Whitney's restaurant has applied to tear down the 5,400-square-foot former bank and office building at 6960 Gulf of Mexico Drive and replace it with outdoor dining for up to 200 diners. The plan adds 1,370 square feet for kitchen, storage, cooler and restroom space. The Observer reported in July that the proposal needs a comprehensive-plan amendment and a rezoning, with a Planning and Zoning Board hearing set for Sept. 15. For now, it should be treated as an application, not a finished patio.

Three Evenings, Three Different Hosts

Town Center Green at 600 Bay Isles Road has three community evenings in less than two weeks. Each one is run by a different organization.

Date Event Host Time Cost
Wed., Nov. 11 Veterans Day Celebration Town of Longboat Key 4 to 6 p.m. Free
Thu., Nov. 12 Laughs on Longboat: Comedy Night Longboat Key Foundation 4:30 to 8:30 p.m. $35
Sat., Nov. 21 Light Up Longboat Longboat Key Chamber 5 to 7 p.m. Not listed

Veterans Day comes back after last year's observance, which also marked the Town's 70th anniversary and the U.S. Army's 250th. The Town's September announcement, as reported by the Observer, promised live music, refreshments and food trucks before and after the ceremony. The Town's event listing still says more details are coming, so check the program closer to the day.

Laughs on Longboat is the evening that most needs planning ahead. The Longboat Key Foundation's event page bills it as a "Welcome Back Comedy Night." Cliff Hornsby, Al Ernst, Eileen Smith and Greg Schwartz will perform stand-up, and Akiem Esdaile plays live music starting at 4:30 p.m. Food trucks will be on site, and seating and complimentary adult beverages are included. The Town's calendar lists admission at $35, says the drinks are beer, seltzers, waters and teas, and notes that groups can reserve tables for eight or ten. Questions go to Foundation contact Susan Phillips. If you're bringing friends back for the season, a reserved table is the easiest way to sit together.

Light Up Longboat closes the stretch on a Saturday evening. The Chamber's listing calls it a community-wide holiday celebration with food vendors, music, a tree lighting and prizes. The Observer's 2026 events calendar adds raffles, visits with Santa and a best-dressed costume contest. If you also want the larger mainland lighting, the Holiday Night of Lights at St. Armands Circle runs Dec. 4 from 5:30 to 8:30 p.m., with a 60-foot tree and caroling.

So the Town, the Foundation and the Chamber each run one night on the same lawn. No single group is programming the green for the whole season.

The Market That Needed Sixty Vendors

The gap in that schedule shows where community support runs out. The Market on Longboat Key, a twice-monthly farmers market organizer Nancy Ambrose had run on the green since 2022, was set to open Dec. 1 last year and run into April. The Observer reported in October 2025 that the 2025-26 season was canceled.

Ambrose said permits and liability insurance for the full season were due Nov. 1, and she couldn't line up enough vendors to justify the cost. She described the threshold to the paper this way:

"You really have to have about 60 vendors for it to really look like a market and have an enough variety of people to come and take part and want to come back to shop again."

The Observer reported that many vendors had signed up with mainland markets that meet more often and are easier to reach than a market on the island. Goodwill can fund a single shop or fill a lawn for one evening. It can't make 60 vendors drive over a bridge every other weekend when they have closer options. Assistant Town Manager Isaac Brownman told the paper the market "may revive after the library and community hall project comes to fruition in the future." No 2026-27 market has been announced, so the green has no weekly event this season.

A Cottage Open Six Hours a Week

The one regular weekly presence on the green is small. The Longboat Key Historical Society reopened its cottage at Town Center Green in October after closing for the summer. It's open Thursdays, Fridays and Saturdays from 11 a.m. to 1 p.m., which adds up to six hours a week.

The Observer reports that President Michael Drake hopes to add hours during the busy season and that the group is looking for donations and volunteers. Sheila Loccisano told the paper she knew of at least 10 people who might volunteer. Here the link between support and hours is direct. More volunteers would mean more open hours. For a returning resident with a free weekday morning, a shift at the cottage is the most direct way to keep part of the green open more often.

What the Green Is Being Built Toward

Even the planned building on the green has community money in it. The proposed Town Center Green library is a $13.5 million project that Sarasota County would operate and staff. According to the Observer's October report, a successful town-led fundraising campaign means the 11,324-square-foot building will include an enlarged community room for special events. That room is planned to hold 200 people.

Two decisions were set for the first days of November:

  1. The Town Commission gave first approval to the site and development plans on Oct. 5, with a final vote scheduled for Nov. 2.
  2. Brownman had said the county would halt construction if Amendment 3 passed in the Nov. 3 election.

The Town of Longboat Key's website is the place to check how both turned out.

Parking was the main topic at the first approval, the Observer reported. The 78 spaces east of the green are well above the 39 the town code requires for a library on a normal day. Organizers of larger events would need to submit a parking plan before getting a permit. A survey found 603 off-site spaces that could be used with the owners' permission, at Mediterranean Plaza, the post office, nearby churches, banks and the tennis center. For this month's three evenings, plan to arrive early, especially on the comedy night, which starts with music at 4:30 p.m. and runs about four hours.

If the library is built, any return of the farmers market would come after construction, and large events on the green would need a parking plan before they could be permitted.

If you're coming back to Longboat Key for the season, or want to know how changes like the Town Center Green library could affect your part of the island, the team at Pettingell Professionals follows these decisions closely and is glad to talk through them with you. Contact Us whenever you'd like.